Subway Library
Initiative between The New York Public Library, Brooklyn Public Library, Queens Library, the MTA, and Transit Wireless that provided subway riders in New York City with free access to hundreds of e-books, excerpts, and short stories—all ready to read on the train.
​
As part of the Subway Library celebration, a specially wrapped "Library Train," with the interior designed to look like NYPL's Rose Main Reading Room ran on the E and F lines, running through Brooklyn, Manhattan, and Queens.
ROLE
Art Direction
​
CREATIVE PARTNERS
HvD Design, MTA In-house Design
Subway Library
Initiative between The New York Public Library, Brooklyn Public Library, Queens Library, the MTA, and Transit Wireless that provided subway riders in New York City with free access to hundreds of e-books, excerpts, and short stories—all ready to read on the train.
​
As part of the Subway Library celebration, a specially wrapped "Library Train," with the interior designed to look like NYPL's Rose Main Reading Room ran on the E and F lines, running through Brooklyn, Manhattan, and Queens.
ROLE
Art Direction
​
CREATIVE PARTNERS
HvD Design, MTA In-house Design
Subway Library
Subway Library
Initiative between The New York Public Library, Brooklyn Public Library, Queens Library, the MTA, and Transit Wireless that provided subway riders in New York City with free access to hundreds of e-books, excerpts, and short stories—all ready to read on the train.
​
As part of the Subway Library celebration, a specially wrapped "Library Train," with the interior designed to look like NYPL's Rose Main Reading Room ran on the E and F lines, running through Brooklyn, Manhattan, and Queens.
ROLE
Art Direction
​
CREATIVE PARTNERS
HvD Design, MTA In-house Design
ROLE
Art Direction
​
CREATIVE PARTNERS
HvD Design, MTA In-house Design
Subway Library
Initiative between The New York Public Library, Brooklyn Public Library, Queens Library, the MTA, and Transit Wireless that provided subway riders in New York City with free access to hundreds of e-books, excerpts, and short stories—all ready to read on the train.
​
As part of the Subway Library celebration, a specially wrapped "Library Train," with the interior designed to look like NYPL's Rose Main Reading Room ran on the E and F lines, running through Brooklyn, Manhattan, and Queens.
ROLE
Art Direction
​
CREATIVE PARTNERS
HvD Design, MTA In-house Design
Initiative between The New York Public Library, Brooklyn Public Library, Queens Library, the MTA, and Transit Wireless that provided subway riders in New York City with free access to hundreds of e-books, excerpts, and short stories—all ready to read on the train.
​
As part of the Subway Library celebration, a specially wrapped "Library Train," with the interior designed to look like NYPL's Rose Main Reading Room ran on the E and F lines, running through Brooklyn, Manhattan, and Queens.
Subway Library
Initiative between The New York Public Library, Brooklyn Public Library, Queens Library, the MTA, and Transit Wireless that provided subway riders in New York City with free access to hundreds of e-books, excerpts, and short stories—all ready to read on the train.
​
As part of the Subway Library celebration, a specially wrapped "Library Train," with the interior designed to look like NYPL's Rose Main Reading Room ran on the E and F lines, running through Brooklyn, Manhattan, and Queens.
ROLE
Art Direction
​
CREATIVE PARTNERS
HvD Design, MTA In-house Design
Subway Library
Initiative between The New York Public Library, Brooklyn Public Library, Queens Library, the MTA, and Transit Wireless that provided subway riders in New York City with free access to hundreds of e-books, excerpts, and short stories—all ready to read on the train.
​
As part of the Subway Library celebration, a specially wrapped "Library Train," with the interior designed to look like NYPL's Rose Main Reading Room ran on the E and F lines, running through Brooklyn, Manhattan, and Queens.
ROLE
Art Direction
​
CREATIVE PARTNERS
HvD Design, MTA In-house Design
Subway Library
Initiative between The New York Public Library, Brooklyn Public Library, Queens Library, the MTA, and Transit Wireless that provided subway riders in New York City with free access to hundreds of e-books, excerpts, and short stories—all ready to read on the train.
​
As part of the Subway Library celebration, a specially wrapped "Library Train," with the interior designed to look like NYPL's Rose Main Reading Room ran on the E and F lines, running through Brooklyn, Manhattan, and Queens.
Subway Library
Initiative between The New York Public Library, Brooklyn Public Library, Queens Library, the MTA, and Transit Wireless that provided subway riders in New York City with free access to hundreds of e-books, excerpts, and short stories—all ready to read on the train.
​
As part of the Subway Library celebration, a specially wrapped "Library Train," with the interior designed to look like NYPL's Rose Main Reading Room ran on the E and F lines, running through Brooklyn, Manhattan, and Queens.
Subway Library
Initiative between The New York Public Library, Brooklyn Public Library, Queens Library, the MTA, and Transit Wireless that provided subway riders in New York City with free access to hundreds of e-books, excerpts, and short stories—all ready to read on the train.
​
As part of the Subway Library celebration, a specially wrapped "Library Train," with the interior designed to look like NYPL's Rose Main Reading Room ran on the E and F lines, running through Brooklyn, Manhattan, and Queens.
Subway Library
Initiative between The New York Public Library, Brooklyn Public Library, Queens Library, the MTA, and Transit Wireless that provided subway riders in New York City with free access to hundreds of e-books, excerpts, and short stories—all ready to read on the train.
​
As part of the Subway Library celebration, a specially wrapped "Library Train," with the interior designed to look like NYPL's Rose Main Reading Room ran on the E and F lines, running through Brooklyn, Manhattan, and Queens.
Subway Library
Initiative between The New York Public Library, Brooklyn Public Library, Queens Library, the MTA, and Transit Wireless that provided subway riders in New York City with free access to hundreds of e-books, excerpts, and short stories—all ready to read on the train.
​
As part of the Subway Library celebration, a specially wrapped "Library Train," with the interior designed to look like NYPL's Rose Main Reading Room ran on the E and F lines, running through Brooklyn, Manhattan, and Queens.
ROLE
Art Direction
​
CREATIVE PARTNERS
HvD Design, MTA In-house Design
ROLE
Art Direction
​
CREATIVE PARTNERS
HvD Design, MTA In-house Design
ROLE
Art Direction
​
CREATIVE PARTNERS
HvD Design, MTA In-house Design
BY KATHARINA SEIFERT
BRANDING
PRINT & DIGITAL
ADVERTISING
CAMPAIGNS
EXHIBITIONS
SIGNAGE
​
Katharina Seifert is an award-winning creative director and designer based in New York City. She is passionate about using design to enhance the reach and sharpen the impact of mission-driven brands and content.
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